Founded by award-winning marketing maven Halim Trujillo in 2009, WCL Media —formerly Creación Marketing Communications/Define Marketing Consulting— is a well respected luxury digital media firm.

With more than 21 years of marketing expertise, our multidisciplinary approach has allowed us to specialize in what we enjoy the most: luxury digital media, photography and gastronomy. Having worked with more than 50 global brands, Fortune 50 Companies and also with entrepreneur owned small to medium size companies, our vision and approach is unparalleled.

While we now specialize in luxury marketing and gastronomic consulting, we hold a wealth of marketing knowledge across multiple product and service categories including but not limited to: automotive, wireless, consumer packaged goods, logistics, entertainment, clean energy, digital publishing, banking, insurance, retail, B2B as well as non-profits, just to name a few.

Additionally, WCL Media, LLC is the owner and publisher of, a leading digital watch publication with luxury watch reviews, watch industry news, luxury automobiles, food wine and cigars, fashion and style. In a nutshell, a webzine about watches and the good life including content of some of the most prestigious luxury watch brands including Audemars Piguet, Breguet, Blancpain, Patek Philippe, Vacheron Constantin, Richard Mille, Jaeger-LeCoultre, Omega, Rolex, MB&F and A. Lange & Söhne amongst others.