Founded by award-winning marketing maven Halim Trujillo in 2009, WCL Media —formerly Creación Marketing Communications/Define Marketing Consulting— is a top-tier luxury content creation firm.

With 25+ years of marketing expertise, our multidisciplinary approach has allowed us to specialize in what we enjoy the most: luxury content creation, luxury photography, and gastronomy. Having worked with more than 50 global brands, Fortune 50 Companies, and also with entrepreneur-owned small to medium size companies, our vision and approach are unparalleled.

While we now specialize in luxury marketing and gastronomic consulting, we hold a wealth of marketing knowledge across multiple products and service categories including but not limited to automotive, wireless, consumer packaged goods, logistics, entertainment, clean energy, digital publishing, banking, insurance, retail, B2B as well as non-profits, just to name a few.

Additionally, WCL Media, LLC is the owner and publisher of WatchCollectingLifestyle.com, one of the world’s leading digital watch publications with luxury watch reviews, watch industry news, and luxury lifestyle. Luxury content creation expertise publishing daily content with brands like Audemars Piguet, Breguet, Blancpain, Patek Philippe, Vacheron Constantin, Richard Mille, Jaeger-LeCoultre, Omega, Rolex, MB&F and A. Lange & Söhne amongst others.